This project marks the Holiday Inn Express brand's first foray into the largest metropolitan area in the U.S, New York City. The new hotel reflects an increasing demand for new mid-tier hotels in large urban markets or large cities, and the brand's development strategy to increase its presence in urban markets it does not currently serve.

“We are very proud to introduce Holiday Inn Express to New York City,” said Shiraz Hassanali, general manager. “The brand is exactly what the bustling city of Manhattan needs with its modern product offerings and fresh, uncomplicated accommodations.”

The Holiday Inn Express Midtown-Fifth Avenue boasts modern décor throughout the lobby and guestrooms with deep mahogany accents and offers a variety of other amenities such as a business center, 24-hour front desk, express checkout, in-room video checkout, same day laundry and valet and currency exchange.

Guests of the Holiday Inn Express Midtown-Fifth Avenue will be able to take advantage of the Stay Smart® experience which is unique to the Holiday Inn Express brand of hotels. The Holiday Inn Express Midtown-Fifth Avenue will offer the brand’s hallmark features including the Express Start® breakfast bar, which has re-defined the meaning of "free" breakfast bars, Smart Roast® In-Room Coffee, Smart ConnectSM Telecommunications, Priority Club® Rewards and the SimplySmart™ shower, which is raising the bar on guest expectations of a hotel shower experience. Guests will enjoy an exclusive multi-function showerhead by Kohler® designed to compensate for all sorts of water pressure challenges; larger, fluffier 100% cotton towels, curved shower rods for more space, and white, hookless shower curtains along with new amenities.