The hotel creates a dramatic first impression thanks to its distinctive architecture, helping it to stand out from the other hotels in the area. Its white curves give it the look of a cruise liner and this spacious modern feel extends inside through the interior design and sleek furnishings.

Set in lush subtropical gardens just 500 metres from the beach, all of the hotel’s 146 bedrooms enjoy balcony views across the garden or to the Mediterranean beyond. The spacious bedrooms (32 square metres) are fitted to deluxe standards with flat screen TVs and high speed internet access. There are also 32 spacious junior suites with large balconies, six duplex penthouse suites each with a Jacuzzi and private terrace, and one exclusive presidential suite complete with a private infinity pool on its own roof terrace.

The hotel has plenty of relaxation zones with a chill out pool bar, a private beach club complete with Balinese beds, two outdoor swimming pools, and a state of the art spa and wellness centre with sauna, steam bath, aromatherapy showers, hairdresser and eight treatment rooms as well as a gym.

Fine dining experiences can be found in the hotel’s three restaurants which offer cuisine for different tastes. There is the Asian influenced ‘Shanghai Express’ restaurant specialising in oriental tapas, an all day international buffet overlooking the gardens, and the beach club where fresh fish and seafood will be served.

There is also 170 square metres of meeting space ideal for up to 90 delegates for meetings, receptions or private banqueting. To complement this, the hotel provides all the latest technology including wireless access, high speed ADSL connections and a secretarial service.

Robin Wicks, chief operating officer, Holiday Inn brands Europe commented: “This is a Crowne Plaza with a difference, offering the ultimate beach resort experience for our guests. With its distinctive design features and superb amenities we are confident the hotel will attract guests from all over the world.”