As a Vision of W® Hotels, the aloft brand was formally launched in Asia Pacific at the Hotel Investment Conference (HICAP) in Hong Kong in late 2006, and is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guestrooms featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the aloft room is the ultra-comfortable signature bed, and large stylish bathrooms that complement the guest experience with oversized walk-in showers and amenities created by bliss spa®. Each guestroom is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

aloft Beijing, Haidian will be part of an integrated mixed-use complex, including offices, residential buildings and the recently signed Four Points by Sheraton® Beijing, Haidian. The hotel will be located in Haidian district, near the Western fourth ring road of Beijing. The Haidan district is a newly developed area within 20 minutes’ drive to the Zhongguancun Science and Technology Park, a major information technology hub in Beijing, as well as the Haidian government district and major universities and research institutes.

The aloft hotel will stay true to its W heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor pool, give travelers options to de-stress and re-energize. The aloft Beijing, Haidan will include 200 guestrooms, 3,900 square feet of meeting space, and three restaurants including re:fuel by aloft, a one-stop food and beverage area, offering sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.