Drawing on the power of W Hotels - a global lifestyle brand with 21 properties in the most vibrant cities around the world, inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas - aloft will raise the bar in the select-service category, offering urban-inspired, loft-like guest rooms, leading edge technology services, and an energetic lounge scene.

Results from surveys indicate a preference for hot food options and a full service restaurant in India, as well as extended banquet facilities. As a result, the North American aloft prototype will be adapted for the Indian market to incorporate a full service restaurant as well as banquet services which will be provided by qualified third party operators. In addition, refuel by aloft will offer enhanced food offerings including a range of hot food options.

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centrepiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss spa(R). Each guest loft is also a combination high-tech office and entertainment centre, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world-renowned David Rockwell and The Rockwell Group, aloft stays true to W's heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the remix communal lobby area and bar w xyz. The recharge fitness centre and splash, the indoor or outdoor pool, give travellers options to de-stress and re-energize; while refuel by aloft, a one-stop food and beverage area, offers sweet, savoury and healthy food, snacks and beverages to grab & go, 24-hours a day.