News - 14th Aug 2007

W Hotels Heads to the Las Vegas of Asia

W Macao Studio City

In its continued demand to select only world class destinations, Starwood Hotels & Resorts Worldwide, Inc. have announced plans for a new W Hotel in Macao, further solidifying the brands extensive and rapidly growing global footprint. Scheduled to open in early 2009, this new-build W hotel will be located within the Macao Studio City complex, situated on Cotai, an area earmarked by the Macao government to become one of the main gaming, entertainment and resort developments in the Special Administrative Region. W Macao Studio City will make its debut in 2009, offering 563 guest rooms, in addition to the innovative design and full-range of branded amenities guests have come to expect of W Hotels.

Designed by Charles Allem Designs International in co-operation with the W brands’ award winning design team, W Macao Studio City will be an exciting keystone of this new development on Cotai. W Macao Studio City is poised to strengthen Starwood's presence in Macao, as well as being an integral part of a new flagship development in the new "Las Vegas of Asia."
"W continues to extend beyond the boundaries of everyday travel, offering a magical mix of sexy destinations and sublime design," said Ross Klein, President of Starwood's Luxury Brands Group. "W Macao marks our fourth property in China and promises to offer extraordinary experiences at every turn through the brand's key lifestyle elements of provocative spaces, delightful indulgences and experiential surprises. From the Maldives to Milan, Hoboken to Hong Kong, W Hotels continues to go global as the influential and innovative lifestyle authority and we are proud to make Macao a W destination."

"Following the announcements of the Ws in Hong Kong, Shanghai and Guangzhou, W Macao Studio City is a logical extension of W's dynamic growth in China," said Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. "W brings to life its own unique positioning, delivering a differentiated travel experience for travelers and will be an irresistible destination for visitors to Macao. Macao provides guests with a wealth of entertainment options, including world-class shopping and proximity to Macao and China's most popular attractions, making it a perfect fit for the W brand", added Ko.

"Macao Studio City brings together the best hotel partners in the world and we are excited to partner with Starwood to bring the W to Macao," said Peter Lam, co-chairman of Macao Studio City. "Our vision is to create a must-see, must-stay and must-return destination for leisure and business travelers around the world. Along with other hotel partners - not to mention the arrival of the Playboy Mansion Macao - I firmly believe that Macao Studio City will be an experience that visitors will want to return again and again."



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