The newly built W Retreat & Spa-Bali will be located in the Seminyak area on the paradise isle of Bali, featuring 232 rooms, including 80 villas. Developed by PT Dua Cahaya Anugrah, W Retreat & Spa-Bali is situated in the southern seas with a story-book setting of sun-drenched beaches, rustic villages, fertile plains and sculptured rice terraces. The retreat's 152 guest rooms will provide direct ocean views and its 80 villas will reflect designs of a traditional Balinese courtyard featuring a private pool for guests to enjoy a personal refreshing experience.

The resort will offer a uniquely W dining experience with two gourmet eateries - W Kitchen and the retreat's Waterfront signature restaurant - a poolside destination bar and the W Living Room. In addition to W The Store, the brand's retail component, a spa, pool and health center, guests will be able to indulge in the W brand's signature Whatever/Whenever concierge service that provides guests with whatever they want, whenever they want it.

Bali is one of the 17,508 islands which make up of the archipelagic Republic of Indonesia. For the first half of the year, foreign arrivals to Indonesia neared the 750,000 mark, hitting 745,949 tourists, a figure well on the way to targeted arrivals of 1.3 - 1.5 million for the year. Comparing the first six months of 2007 with the same period in 2006, Bali's arrivals increased an astounding 35 percent.

"We are thrilled that we will open W Retreat & Spa- Bali, the first W resort in Indonesia, and to start our partnership with Starwood Hotels & Resorts," said Magda Hutagalung, President Director of PT Dua Cahaya Anugrah. Given the energy and style of the island, Bali, known as the most popular island destinations in the world, is certainly the most appropriate fit for the W brand," added Magda.