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Microtel Inns & Suites, the all new-construction economy/limited service hotel chain, has unveiled an innovative new hotel suite prototype. The design consists of four zones in a space-efficient layout that creates a contemporary and comfortable environment with unexpected enhancements that guests would not ordinarily expect to find in an economy hotel. In addition to launching the concept at all new Microtel hotels worldwide, the design can be easily integrated into existing hotels, though not mandatory, and is available in five color-coordinated palettes to accommodate local market and owner preferences.
“Microtel’s new suite design is functional and cost efficient to build, operate and maintain, and we expect it to set a new standard for economy hotels,” said Roy E. Flora, Chief Operating Officer of US Franchise Systems, Inc., parent company of the franchisor of the Microtel brand. “We have created a contemporary and inviting space that is streamlined yet practical, and provides our guests with exceptional comfort and the great value that they have come to expect from Microtel.”
Queen-bedded single and double Microtel guestrooms will incorporate the selected color-coordinated palette to provide a consistent theme throughout the hotel. The lobby and complimentary breakfast presentation area are currently being redesigned to blend with the theme as well.
Microtel’s new suite and its four zones – with ample space to work, eat, sleep and relax – include:
1. The Café Zone – Microtel’s new signature MicroKitchen™ has been designed to accommodate a mini fridge, microwave, sink and coffee maker in a distinctive, café-like setting with sleek granite or wood countertops, and comfortable bar stools.
2. The Activity Zone - Two spacious desk units, equipped with easily accessible power and data ports, form an attractive, functional workspace large enough for two users to spread out with their laptops and take advantage of Microtel’s free high-speed wireless Internet (WIFI) access. A 26” or 32” flat panel television is strategically positioned for easy viewing from multiple locations in the suite.
3. The Relaxation Zone - With a striking decorative panel that divides the seating area from the sleep area, this zone – which features a stylish, comfortable pull-out sofa and ottoman – creates an inviting and comfortable space for guests to relax, watch TV or read. They can also enjoy another Microtel amenity – free local and long distance phone calls anywhere within the continental U.S.
4. The Sleep Zone – Microtel’s signature window seat and full wall mirror join with the brand’s new Dream Well™ bed to provide a great night’s sleep. Dream Well beds include a plush pillow-top queen-sized mattress or topper and fitted bed skirt, crisp 200-thread count white piped linens with triple sheeting, down-like blanket, decorative top sheet, bed scarf and pillows.
The five new color-coordinated guestroom palettes include “Citrus,” “Cappuccino,” “Nature,” “Breeze” and “Metro.” Each presents its own distinctive look utilizing clean lines with graphic forms and neutral, yet energetic color palettes for an altogether contemporary and inviting space. For example, Breeze combines harmonious colors from the seascape for a warm and relaxing environment; Nature uses natural elements that are both refreshing and tranquil, and Cappuccino integrates rich, deep colors to create a comfortable, cozy atmosphere.
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