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The brand's first two hotels scheduled to open in 2010 in India will be aloft Bangalore, Whitefield and aloft Chennai, OMR - Sholinganallur. Starwood has been quick to respond to India's increased need for lodging, driven by the country's brisk economic growth. In the past year, Starwood has aggressively expanded its footprint in this fast-growing market, signing deals to open new hotels in markets throughout India across several of its brands including two new Sheratons, three new Westins and these two new aloft hotels.
Starwood has tailored aloft to meet the needs of the Indian market by including an all-day dining restaurant and more space for meetings. As a Vision of W(R) Hotels, the aloft brand was formally launched in India at the Hotel Investment Conference South Asia (HICSA) in Mumbai in April 2007, and is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest loft rooms featuring nine-foot ceilings and oversized windows to create a bright, airy environment. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops.
The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere....
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