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Starwood Hotels & Resorts Worldwide, Inc. has recently announced the addition of two Sheraton properties to its ever expanding global brand portfolio. Starting in mid-April, Starwood will re-brand two former Adams Mark Hotels as Sheraton Dallas Hotel and Sheraton Denver Hotel. The move is part of a larger comprehensive revitalization and expansion of the Sheraton brand, currently being implemented worldwide.
Upon joining the Sheraton family, both hotels -- owned in partnership between Whitehall Funds and The Chartres Lodging Group -- will undergo a comprehensive renovation, enhancing nearly all aspects of the properties. Guests will experience newly designed guest rooms and lobbies and an array of new signature services, including new room amenities, new state-of-the-art fitness centers, enhanced food and beverage offerings, enhanced in-room entertainment options and the new Link@SheratonSM. The Link@Sheraton is a signature communications hub where guests can email and access free, wireless high-speed Internet and also enjoy café offerings, television and newspapers. The lobby and more than half the guest rooms at each property will be renovated by June 2009.
“The Sheraton Dallas Hotel and Sheraton Denver Hotel join the Sheraton family at an exciting time,” said Hoyt Harper, Senior Vice President for Sheraton Hotels & Resorts and Four Points by Sheraton. “Sheraton is embarking on a bold plan to reposition itself, with extensive renovations and upgrades to existing hotels that will result in 50,000 new or renovated rooms by 2009 in North America alone, and 60 new hotels in the next 2 ˝ years in high-profile U.S. cities. The new Dallas and Denver hotels will expand Sheraton’s footprint and illustrate the brand’s focus on large convention hotels.”
In addition to a new design, the hotel’s guest rooms will feature comfortable seating, oversized work desks and LCD flat panel televisions. Guests will have a front-row seat to high-quality, in-room programming through its Scene@SheratonSM entertainment package, offering sneak previews and premier sports programming. Rooms will also feature the signature Sheraton Sweet SleeperTM Bed - a nine-layered custom-designed ensemble.
Sheraton Dallas Hotel has 1,842 guest rooms and over 230,000 square feet of meeting space, including the single largest ballroom in Texas. The hotel is located in the heart of the Dallas commercial center and attached via sky-bridge to a sister Starwood property, The Westin City Center, Dallas.
With 1,225 guest rooms, Sheraton Denver Hotel is the largest hotel in Colorado. It also offers more than 130,000 square feet of conference space and nearly 50 meeting rooms. The hotel is located in downtown Denver at 16th Street and Court Place, near the state capital and on the popular 16th Street pedestrian mall.
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