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Cards Re-Deal behind Accor, the European Leader
• First European group with three time more rooms than its next follower, the Accor Group still leads the European hotel industry despite a rather stable room supply. It has experienced strong restructuring of its brands
• Now in the process of repositioning historic brands and/or launching new concepts, most of the European groups have undergo a radical review of their networks. Thus a significant number of hotels, that did not fit anymore the norms, have left these groups
• The ranking of the first 20 European hotel brands is more stable, even though it is the result of an in-depth review of the various brands fundamentals. The British brands (Travelodge, Premier Inn, Holiday Inn, Express by Holiday Inn) have express a remarkable dynamism, going up to the top
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