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The Microtel Inns & Suites and Hawthorn Suites hotel brands are now featuring fully-downloadable Electronic Desktop Directories that contain a complete listing with details of every Microtel and Hawthorn Suites hotel around the world, according to US Franchise Systems, Inc. (USFS), franchisor of the two chains. The convenient new e-Directories can be downloaded from the Microtel Inns & Suites or Hawthorn Suites web sites to any computer with just a few simple clicks to instantly become part of the user’s personal desktop directory. Periodic updates are pushed out to ensure that users have the most up-to-date individual hotel and brand information.
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Microtel Inns & Suites is the all-newly-constructed chain of economy/limited service hotels with 325 hotels open or under construction worldwide. Hawthorn Suites is the all-suites, extended stay hotel brand with more than 100 Hawthorn Suites hotels open or under construction.
“We are excited to provide our guests with even greater interactivity and the latest technologies to help manage their travel experiences,” said Allison Solomon, Vice President of Electronic Marketing and Distribution for USFS. “Now, no matter where our guests are traveling or whether they are connected to the Internet or not, they can refer to our handy hotel e-Directory on their laptop or desktop to easily find and book a room.”
Accessible without Internet connectivity, the Microtel and Hawthorn Suites e-Directories are quick to download and regularly updated to include new hotels with photos, amenity details and key points of interest in the surrounding area, plus maps and driving directions.
According to Debbie Edwards, Business Development Manager for Innovata, which developed the e-Directories, "Our product allows hotels to reflect their same online marketing strategy to off-line users. Today's traveler relies on convenience and complete portability, and the hotel e-Directory offers both. Additionally, the hotels benefit from increased revenue through direct bookings."

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