The fabric is digitally printed in the UK to capture every nuance of the original artwork and the whole
collection is a superb illustration of the possibilities this method of printing brings to contemporary design.

Digital printing is the latest and most modern form of printing, using reactive dyes, which can be applied to any cellulosic fibre such as linen, cotton and jute.

The reactive dyes compared with vat dyes, used in conventional printing, have a wider colour spectrum allowing more vivid shades.

With digital printing there are no boundaries; a design can have as many colours as is needed and can achieve any size. This allows the designers a freedom that up until now has been unattainable.

The computer software combined with the printing technology also allows for more technically difficult
printing, such as photographic images and fine line work.