According to the China Ski Association, the total number of ski visits in China increased at a CAGR of 109% to over 4 million between 1999 and 2004. The number is expected to increase to 10 million by 2010. Capturing this tremendous opportunity, MCR, the largest ski operator in China, is transforming five existing ski areas in the north eastern provinces of Heilongjiang and Jilin into unique, year-round luxury mountain resorts. The company has plans to secure additional areas and develop further resorts in the coming years.

Boasting the highest international standards, including an abundance of international standard on-mountain and resort activities for both accomplished skiers and beginners, and unique “four seasons” facilities and attractions, the result will be China’s premier network of year-round village centered, destination mountain resorts.

Sun Mountain Yabuli resort is the core focus of MCR’s immediate development plan with three premium hotels, including a luxurious 24 all-suite boutique mountain top hotel. Located approximately two hours south east of the city of Harbin, Yabuli is China’s most recognized destination ski resort and will host the World Winter University Games in early 2009.

MCR will also upgrade the Sky Mountain Beidahu and Star Mountain Beijing resorts, with minor works starting immediately and much larger development planned for the coming years. Meanwhile, work on MCR’s Adventure Mountain Changchun resort and development of the members-only Lotus Mountain Club will be well underway by 2009.

Significant investment has been made in the purchase of state-of-the-art equipment which adheres to international safety standards and introduces services and amenities that have never been seen before in China, including sophisticated snowmaking and grooming technology which will guarantee snow throughout the winter season, eight-passenger heated gondolas imported from Europe, and six-passenger high-speed chair lifts.

In addition to full service hotels and other facilities, MCR is developing for sale an unprecedented selection of luxurious resort homes and suites designed by internationally acclaimed architects.

Situated on prime, ski-in and ski-out slope-side sites, the homes take full advantage of the stunning natural surroundings and offer easy access to ski trails and other outdoor activities. They have been designed to capture the best views, take advantage of maximum natural light, and are fully furnished using premium materials and elegant finishes.

In addition to world-class skiing facilities and China’s first ski academy, which is being developed in close collaboration with the China Ski Association, MCR will introduce a complete suite of events, activities and attractions throughout the year. They range from tennis, zip lining, boating and water sports, equestrian, biking, luxury camping, performance driving schools, culinary arts to wine programs and live entertainment.