The large prints, some monochrome and some vibrantly colourful, ironically portray famous legends alongside contemporary celebrities such as Elvis kissing Kylie, in a modern design. The juxtaposition of old, favourite artists and new stars highlights Chicago's heritage on the high street and the distance the brand has come.

Ian Dean, when asked about the artwork said "The providers Indigo Art are the best artwork specialist in the country.” He relates another story that the artwork tells: “The mixtures of old and new characters in the artwork are impossible realities; they attract intelligent people to look twice, but don't alienate the younger crowd."