News - 25th Aug 2008

Hotel: Palmdale, California Wakes Up to the Smartest Trend in Travel

Starwood Hotels & Resorts Worldwide, Inc today announces plans to open an Element Hotel in June of 2010 in Palmdale, California, one of the fastest growing communities in the United States. Inspired by Westin Hotels & Resorts, ELEMENT Palmdale will offer a new extended stay experience with inspiring public spaces, modern style and eco-friendly design. Element is Starwood's newest hotel concept and the first hotel brand in the country to mandate all hotels pursue the U.S. Green Building Council's (USGBC) LEED certification, the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. Owned and developed by Condor Hospitality, this new-build hotel will give visitors to Palmdale an opportunity to experience a new kind of hotel where they can stay connected, feel alive and thrive while they are travelling.

Palmdale is located in the northeast region of Los Angeles County, California and due north of Pasadena, the home of the annual Tournament of Roses and Rose Bowl Parade. Palmdale is home to Rancho Vista Golf Course, the Palmdale Playhouse and Art Gallery, the Palmdale Civic Centre and the Palmdale Amphitheatre.

Awaken to Smart Design

The Element brand's unique design philosophy is evident the moment guests arrive. After passing through a signature portal that provides a literal bridge to the Element interior, guests will be greeted with streams of natural light from a multi-storied window wall. The vitality of the lobby will be matched by the energy of the hotel's outdoor fire pit and barbecue, where a weekly evening reception allows guests to interact and enjoy savoury food and a glass of wine or a draft microbrew beer.

The smart design and clever use of space in the hotel's 123 guest rooms will rejuvenate and energize guests for work or play. Guests will be able to customize their rooms to meet their needs with the multi-purpose, modular furniture, swivelling flat-screen televisions, large desks with open shelving and custom-designed closets. In addition, each room offers a fully equipped kitchen that features modern, ENERGY STAR-rated appliances and all the utensils necessary to prepare a gourmet meal. Guests will rest soundly in the signature Heavenly(R) Bed, and wake up and recharge each morning in a sleek, spa-inspired shower.

A Vital Travel Hub

Element Palmdale will be just five minutes from downtown Palmdale and close to the shops and restaurants in the Antelope Valley Mall. Nearby attractions include Blackbird Airpark Museum, Air Force Flight Test Historical Museum, Mulligan Family Fun Centre and Rancho Vista Golf Course. The largest city in Antelope Valley, Palmdale is approximately one hour from Los Angeles, Burbank and Pasadena.

Space to Live Your Life

A signature breakfast offering, state-of-the-art fitness centre and uninterrupted indoor/outdoor public spaces will deliver everything the guests need to work, relax or socialize on their schedule. Intuitive staff will provide guests the personalized attention they need and the space they desire to maintain balance while on the road.

Element Palmdale will also feature 838 square feet of meeting space, an integrated technology centre and library, as well as cafe seating, a workspace and a flexible lobby space.

First published in the DesignClub on 20th Aug 2008

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