News - 25th Oct 2010

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Hotel Indigo: 13 New Openings Planned in Key Capital Markets

Hotel Indigo, IHG’s (InterContinental Hotels Group) upscale boutique brand, continues to aggressively increase global distribution. In the last year, the brand has signed franchise agreements to open 13 new hotels in key global markets around the world, including London, Madrid, Shanghai, Hong Kong and New York.

As the first global branded boutique, Hotel Indigo has shown rapid growth since its inception in 2004 with 36 hotels currently open and 57 hotels in the pipeline. Hotel Indigo has immediate development plans for properties in the following cities:

• Europe: Glasgow, Scotland (spring 2011); Liverpool, England (spring 2011); Madrid, Spain (spring 2012); Newcastle, England (summer 2012); Lisbon, Portugal (spring 2014)

• Asia Pacific: Shanghai, China (winter 2010); Taipei, China (fall 2011); Bangkok, Thailand (summer 2013); Hong Kong, China (2016)

• Americas: Vancouver, Canada (summer 2011); New Orleans (summer 2011); Mexico City (fall 2012); New York City Bryant Park (winter 2012)

Hotel Indigo offers guests a unique hotel experience with the modern design and intimate service associated with boutique hotels along with the peace of mind and consistency from staying with the world’s largest hotel group. The brand began its global roll out with the opening of Hotel Indigo London Paddington in December 2008 and will open its first hotel in Asia Pacific in Shanghai, China later this year.

Committed to creating and delivering a refreshing and inviting guest experience, each Hotel Indigo property is uniquely designed to reflect the culture, character and history of the surrounding neighbourhood.

Brand standards don’t dictate the number or size or rooms, making it ideally suited for conversion properties including independent boutique hotels. In the current economy, conversions are attractive to developers because they require less financing than new builds and can be up and running in a shorter period of time. Hotel Indigo properties have been successfully developed in adaptive reuse, conversion and new build projects.

First published in the DesignClub on 28th Sep 2010

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