With individually designed bedrooms, and very individual service the five star criteria may not seem so estranged from this small hotel. Majoring on creature comforts is not a bad philosophy for an hotel either, and if your image of a welcome in an hotel is arriving in the cold and being invited to sit in front of a log fire whilst a pot of tea is brought to help you warm up again, then this hotel matches that. They don't quite bring you your slippers, but it comes close!

This is not an urban environment, so there are no disco's, the nearest pub is a couple of miles away, but this is an area of outstanding natural beauty, a place to come to escape stress, not for excitement.Swansea is not Nice but the coast around here is sometime referred to as the Welsh Riviera, and as global warming raises temperatures the sands will become more attractive - certainly I enjoyed their emptiness and the lack of any noise except the gentle sussuration of surf.

With excellent food to return to after a day of sea breezes, with smiling service from attentive staff, I'm with the Welsh Tourist Board in their ratings. If a five star rating is about feeling pampered then this gwesty qualifies better than some grand international hotels I have stayed in.

Development Team

When hoteliers and developers sit down to capture a market, and consider using design as a tool to achieve this, then as well as the beautiful urban hotels such as the Hempel or No.1 the Aldwych, or the chain 'specials' such as Starwoods 'W' brand, they should also think about why establishments like this, or London's Stafford Hotel, have such an enduring popularity with their guests.

As Olga Polizzi observed too, staff have to smile. When they smile as much as they do at Fairyhill, their guests will leave with a smile as well.


Click here to book FairyHill

© Copyright Hotel Designs 2007