Bathroom uses limestone tiles and white to present again a quality image - and with high water pressure to the shower it will satify the most demanding user too.

Such attention to detail creates an expensive looking room but need not bring the room cost above an industry average. So here the designer has used an elegant simplicity in the furniture. No mouldings or expensive handles just a pared down simple statement, well made and well detailed. Simplicity is not the same as minimalism and to achieve it with elegance is the mark of a good designer. It can ensure, however that manufacture can be straightforward, making it cost effective design. In doing so the designer is cleverly balancing the cost of one element of the room against another to create the quality look to a price.

On the business floors it is the details that differentiate the standard. Carpets are the same weave but a different colourway. Architraves are different, numbers are lit differently and there is a table outside each room door.

timbers and colours change in the bedrooms - pale colours for standard rooms, mahogany for the executive, which also have a dedicated desk and a sofa bed.Rollover to see the difference.

The colour differential carries though inside the business room, which are in a dark mahogany rather than the lighter wood of the standard rooms and is repeated in the business lounge, which is again thoughtfully designed, with plenty of workstations, eating and relaxation areas. Definition is achieved by use of rugs and this device is also use in the brasserie breakfast area, where the rug is inset into the limestone floor.

The detailing is also assisting the functionality of the room, so that the socket and power sources for the desk are mounted on the end of the desk – accessible for the user, and neatly removing unsightly sockets from the wall over or under the desk top. Sockets and cabling can then be positioned and sized to be inconspicuous. All this is not rocket science, but often the lack of attention to detail of this kind by a designer can spoil the look of a room completely. Above all it helps make life easy for the guest.

Similarly the positioning of all the sundry items – the trouser press, iron and ironing board, hairdryer and safe – have been thought through. The safe for example has been positioned at eyelevel, and is well lit. Again, so obvious but often missed. With a growing number of affluent aging travellers who appreciate being able to see these things clearly, or even more not having to go down on their hands and knees to place their valuables in the safe, such attention to detail by operator and designer becomes more compelling every day – not that it wasn’t compelling in the first instance! It is good design.