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The dominant forces at the Alderbrook are the landscape and the architecture. The interior design, by Seattle practice Dawson Design, complements both subtly. Little of either are capitalised on by the operator, and the hotel runs as if it was an urban hotel, failing to take advantage either in ecological terms or in wellness, operating in its environment but being quite separate from it. In the summer as a resort it may well be busy with families, but this could be a year round busyness, as the Mohonk enjoys, if the ecological and naturalist oriented activities were built on.
Here there could be three profitable strands to the operation - one the business operation, the second the wilderness resort and the third the wellness spa operation. None of these are exclusive one from another,and the building is well laid out for them to operate reasonably discretely anyway.
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Reception desks in the main entrance space - click for another view
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"this hotel is wonderfully positioned to take advantage of its location in the Pacific Northwest"
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Whatever path the operator chooses to take, with over 500 acres of land, an 18 hole championship golf course, a marina, spa and conference facilities, and well designed interiors, this hotel is wonderfully positioned to take advantage of its location in the Pacific Northwest. With Portland, Seattle and other urban centres an easy and picturesque drive away it has a sophisticated audience to draw on. Careful analysis of this audience and a green approach to operations would place this hotel high in the rankings of places to visit.
Capturing the current zeitgeist would not only make marketing sense but also, I suspect, increase margins across the board.
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View into the lounge from beside the reception desk
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Alderbrook Resort and Spa
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